Birk & Magna - Gruvens mørke hemmelighet

Contributed to the national theatrical launch campaign for Birk & Magna – The Dark Secret of the Mine, a Norwegian family feature film released in cinemas nationwide in 2023. Developed and executed social media strategy across Instagram, TikTok, and Facebook, planning content calendars, scripting and producing short-form video content, and identifying platform trends to create timely and relevant content for family audiences.

 

Collaborated with Norsk Filmdistribusjon and internal production departments to adapt marketing materials and develop behind-the-scenes content throughout the campaign. Managed all stages of content production, including concept development, filming, editing (Adobe Creative Suite and CapCut), and publishing.

 

Grew the film's Instagram account organically to 10.6K followers and produced a viral video reaching 871K views. Supported audience engagement initiatives during the national launch tour and assisted the producer with communications, event coordination, and on-site operations across multiple venues.

 

The film had its world premiere at Barnefilmfestivalen i Kristiansand, Norway's largest children's and family film festival, where it won the Audience Award. The campaign contributed to strengthening the film's visibility and connecting with audiences throughout its theatrical release.